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    Default Lawrence Bender starts the countdown to FICCI Frames 2010

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    India's largest entertainment convention the FICCI Frames is back with a bang!

    The biggest of the names from Bollywood, Hollywood and the Indian corporate sector will mull over the future of the film industry at Hotel Renaissance, Mumbai from 16-18th March 2010. Adding glitz to the annual event will be a power packed line of international speakers, renowned Hollywood producer Lawrence Bender, Hollywood scriptwriter Steven De Souza, The French Film Commissions' Franck Priot and Bollywood stalwarts like Karan Johar, Shahrukh Khan, Rahul Bose, Anurag Kashyap and others.

    FICCI Frames' Digital Media partner Hungama Digital Media Entertainment and Lawrence Bender will also hold a special screening of Bender's latest film, Countdown to Zero. Bender's films have, over the past 20 years, been nominated for 29 Academy Awards (including three for Best Picture) and have won five. His recent films include Inglorious Basterds and An Inconvenient Truth. Bender's latest Countdown to Zero traces the history of the atomic bomb from its origins to the present state of global affairs.

    With its newfound global recognition, the Indian films industry is a front runner in international business interest. Says renowned Bollywood screenwriter Kamlesh Pandey, who will also be speaking at Frames this year, "Like any other cultural export i.e. literature, heritage, even our films can be the ambassadors of our country. The power of Indian cinema is more than any other power in this country."

    Citing the example of Slumdog Millionaire, Pandey adds, "Though Slumdog Millionaire was not completely an Indian film, it exposed India to the whole world. We have all the capabilities including the right talent, stories and expertise which can take the industry to the top. All that we need is the right sensibility and a global perspective of film making."

    Instituted by FICCI and organized with the aim of positioning the Indian entertainment industry, the annually held FICCI Frames is amongst the premier in the business conventions in the country.

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    Kal Ho Na Ho
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