Results 1 to 1 of 1
  1. #1
    Runner Up - Admins Awards
    Join Date
    Dec 2009


    Default Kareena chosen as brand ambassador for Mahindra Scooters

    Follow us on Social Media

    One of many reasons that have resulted in the super success of 3 Idiots has been its unique marketing strategies. Talking about marketing, there's yet another story that is attached to the film, which is in the form of the brand of scooter which Kareena rides in the film. The actress has now been signed up the brand ambassador for the same.

    We are indeed talking about Mahindra's new two wheeler- 'PowerScooter', of which Kareena has been chosen as the brand ambassador. Talking about this, Bebo said that, "My experience with Mahindra scooter dates back to two years ago, when I rode a Mahindra 'PowerScooter' in 3 Idiots. I am delighted to be working with them." Kareena will now feature in a multimedia campaign for the brand. The first campaign will be for the Mahindra Rodeo, about which, she said "Rodeo is a youthful, fun and fresh brand. It has the right mix of style and power."

    The campaign will be officially launched soon.
    ...being a human...



Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts