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  1. #1
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    Mar 2010


    Default Not much dhamaka this Diwali

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    A media person was keen to know if the Diwali weekend had grown significant since the past few years. I corrected her by pointing out that the festive weekend had always witnessed prime releases since decades, but with the media getting more and more aggressive and comparing films released during the Diwali weekend, the particular weekend has, all of a sudden, come under the spotlight.

    The Diwali weekend was always eyed by film-makers and Naaz traders [all distribution and exhibition offices were stationed at Naaz theatre premises at Lamington Road, Mumbai]. From Rajshri to Yash Raj, from Dharma to Ashtavinayak, film-makers choose to release their films during the festival of lights because people are in a celebratory mood and splurge on everything from movies to clothes to crackers to food. It goes without saying that the business of movies in particular shows a big jump during Diwali.

    Let's look at the Diwali releases this year: The numbers of G-3 in particular have been tremendous. If one compares it with G-2, which raked in approx. Rs. 29 cr. in its 5-day opening weekend, G-3 has outclassed the second installment by a good margin. This is all the more significant because Friday was Laxmi pooja and the occupancy at cineplexes across all centres fell drastically from noon till late evening. The good thing is that G-3 is faring very well on weekdays and the Week 1 numbers will be very impressive. It's a success story, for sure.

    ACTION REPLAYY sent shock waves on Friday, its opening numbers were terrible. What rubbed salt to the wound was the fact that the industry people wrote it off on Day 1 itself. The negative talk coupled with the slow start at the ticket window spelt doom for the Akshay-Ash starrer, but the film did an about-turn on Saturday and Sunday, which saved the film from a complete collapse. Yet, at the same time, the weekend numbers aren't in sync with Akshay Kumar's star status. The question is, had ACTION REPLAYY opened in a non-Diwali week, what would its fate be? Did the Diwali weekend come to the rescue of ACTION REPLAYY?

    ACTION REPLAYY fell sharply on weekdays and as things stand today, it will entail losses to its investors.



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